This is the hottest story on the internet right now. When I looked at yahoo news, it listed this story as the most viewed story on Sunday.
It is even hot in newspapers. Our local paper is the Desert Sun a Gannett newspaper. It was a front page story today.
This is the power of nudist resorts. People are fascinated by them. Most Americans do not vacation at them, but they will read all about them on the net. I am sure this is one of the reasons why this blog is so popular.
It is true many nudist clubs in the US have aging guests. Solair campground in Conn has a median age of 55. I would bet most nudist campgrounds and clubs are the same way.
In my opinion, they do many things that prevent them from getting younger members. One of the biggest turn offs is you have to join the club. People these days are not joiners of clubs. There is an excellent book called Bowling Alone by Robert Putnam. He explains that memberships in all sorts of organizations are down an average of 58%. Even though bowling is just as popular as ever, bowling leagues are way down in membership as people are not joining them.
So many nudist clubs have a rule that after 3 visits, you must join their club. No wonder they aren't attracting new members.
Us, we have the 2nd highest occupancy rate of ALL hotels in Palm Springs. Only the casino hotel is busier and they have a casino to attract guests. We have guests of all ages stay at our resort. And we do NOT require memberships.
If nudist campgrounds want to attract more members, they need to change their ways and adapt their marketing and operations. Also show younger members in advertising. If you only have 60 and 70 year old people in your ads, that is the age group you will attract.
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For you best, most fun vacation ever, give us a call at 800-786-6938. Visit our site at http://sunnyfun.com Hope to see you in sunny Palm Springs.
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1 comments:
I completely agree with your post. A few years ago, my wife and I went to a local club here in Massachusetts. It was very nice, if a little rustic. However, after a couple of visits,we had to become members or stop going. We stopped going. We're not looking for a forced sense of "community". If that happens naturally, that's fine. We just wanted to hang out in the sunshine and relax.
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